DYNAMIC WEBSITE PERSONALISATION
WHAT IS DYNAMIC WEBSITE PERSONALISATION?
Though it sounds a little complex, the concept behind DWP is fairly straight forward: it’s all about creating a website experience that directly relates to a visitor’s unique situation. As the number of connected devices grows, the length of customer attention spans shorten. In today’s age of the consumer, your customers expect the information they require within just a few clicks and are not willing to go searching after it. Dynamic website personalisation addresses this by putting the most relevant content front and centre for visitors. Businesses that leverage personalised content on their website average a 19% increase in sales!
Dynamic website personalisation triggers are smart, personalised recipes that automatically change your website at predetermined unique situations (such as time, location, number of visits, etc.) to create a richer, more engaged and relevant visitor experience that drives greater conversion.
TIME
Create a trigger once and use it whenever! Set up your triggers to recur at any time, and on any date, you want!
NUMBER OF VISITS
A first-time visitor is most likely looking for something different than a long-time customer. Easily determine what visitors see based on their amount of previous engagement with your site.
LOCATION
Use geo-targeting to ensure your site visitors are seeing content that is relevant to their physical location.
NOTIFICATION BARS
Run a message across the top of your website to highlight a promotion or deliver a special message to your visitors.
DEVICE TYPE
Craft specialised calls-to-action, messages and more to best match the device your visitor is using.
CAMPAIGN MARKETING
Running an ad campaign? Create a unique link with the Campaign URL trigger. Once clicked, this link will take your visitor to your site, but show them an experience that directly relates to your ad.
SEASONAL PERSONALISATION
Personalise your website at different seasons and events such as Christmas, Halloween, Valentines, Easter and so much more!
BLA Marketing Isle Of Man
Address: Unit 35
White Hoe Industrial Estate, Old Castletown
Douglas, Isle Of Man IM2 1QD
Call: 0845 388 4253
Email: john.wannenburgh@blamarketing.com
